Archway Farm: Monadnock Food Co-op Farm Fund 2019 Recipient

Ryan Rouleau, Assistant Meat & Seafood Manager, and Mark Florenz, owner of Archway Farm

Mark Florenz of Archway Farm runs a small-scale farrow-to-finish pastured pig farm in Keene. Last winter, he received a grant from the Monadnock Food Co-op Farm Fund to design and print new custom labels for four of his pork products.

These improved labels are larger, printed in full color, and made from more durable material. They hold up to the moisture found in most grocery stores’ refrigerated cases. Overall, they’re a vast improvement from his original labels.

The Results

Wholesale markets made up 51% of Archway Farm sales in 2018. With better labeling and increased supply, Mark feels he can double sales to co-ops, restaurants, and other local markets.

The Farm Fund program, now in its third year, empowers local farmers to grow their businesses in ways that feel sustainable and right to them. It also helps the co-op broaden its offerings of locally grown, raised, and made foods —that means more local food for you, your family, and our community. Look for Mark’s products when you shop at the Monadnock Food Co-op!

The improved labels help our product present better in a retail store display case where we are often right next to much larger regional and national competitors. I love direct to consumer sales, but if we really want to increase the amount of local food production in our area, we need more farms selling through wholesale channels. The Farm Fund is so special because it focuses on assisting local producers to better compete in those markets.       ~ Mark Florenz

About the Monadnock Food Co-op Farm Fund

The Farm Fund is made possible through a partnership between the Monadnock Food Co-op and Cheshire County Conservation District. The fund’s mission is to support local farmers to increase sustainable food production for a thriving local farm economy. To donate to the Monadnock Food Co-op Farm Fund, round up your change at the co-op registers during February 2020. Learn more at or call the Conservation District at 603-756-2988 ext.116.