Plaid Friday is a fun and vibrant celebration of the creativity and diversity found in local and independent businesses. Designed as an alternative to the consumer frenzy of big-box store Black Friday, Plaid Friday invites you to support your local economy while embracing the Choose Indie Local movement. Join the celebration by wearing PLAID on the day after Thanksgiving!

The History of Plaid Friday

Plaid Friday was founded by Kerri Johnson in Oakland, CA, with the goal of bringing back the joy and leisure of shopping for friends and family. What started as a local initiative has since grown into a national movement, now an integral part of the Shop Indie Local Holiday Campaign.

Join the Plaid Friday movement and make your post-Thanksgiving shopping experience more personal, meaningful, and community-focused!