Producer Survey: Local Business Challenges and Opportunities

The Monadnock Food Co-op conducted its inaugural Producer Survey this March 2022 in partnership with the Cheshire Country Conservation District. The survey collected baseline data on the current state of businesses growing or making products in New England. A total of 110 producers completed the study, which was independently conducted and analyzed by The University of Wisconsin, River Falls Survey Research Center.

The most significant challenges included hiring labor, generating a profit, and developing marketing options. In terms of opportunities, survey respondents shared that they’d like to see local food system builders support consumer Eat Local/Shop Local education, boost grant programs, and invest in labor resources and training.

"The survey provided some helpful insights into the challenges our local farmers and producers are facing and ways our Co-op can improve, and best support them," said Michael Faber, Monadnock Food Co-op General Manager. "A huge thank you to all who participated. We are looking forward to the work ahead!"

The goals of this survey are to:

  • Establish a baseline on the current state of these businesses. (The survey will be conducted every other year to track progress and identify new trends.)
  • Identify opportunities to foster more viable businesses.
  • Cultivate environmental stewardship.
  • Determine opportunities for investment (time and funding) in the local food system.
  • Establish producer satisfaction relating to working with partners and determine areas of improvement.

Local producers interested in selling (or selling more) to Monadnock Food Co-op can contact Store Manager Stephanie Wright at 603-355-8008 or

The Co-op recently launched a quarterly Monadnock Food Co-op Producer E-Newsletter to boost communication with local producers. Sign up for the newsletter today.