That’s not a typo! Instead of Cyber Monday, a day when online merchants offer special deals, we invite you to a new tradition, CIDER MONDAY. Willard Williams, founder of the Toadstool Bookshops in Keene and Peterborough, NH, dreamed up this event as an antidote to Cyber Monday. It’s also a perfect way to celebrate Shop Indie Local Season.

Join us in the store on Cider Monday! The first 100 people in the store will receive a pint of Champlain Orchard apple cider!

Why does Cider Monday matter?

He shares, “Stop in for a free cup, maybe a snack, see some real people, and have a good time checking out what’s in our stores. It’s sure to be a heartwarming experience. We can promise no crashing websites, our ‘servers’ won’t be overloaded, and we bet they will even smile at you!”